5 Ways to Engage Online Ambassadors
Activating online ambassadors–or influencers as they are known in social media parlance–can be a scary thing. Most people think of cranky bloggers who complain about getting over-pitched. And if you’re sending blatant asks to bloggers, that fear is a reasonable one. But, any organization that is skilled at cultivating board members and volunteers can be…
Empowering Others to Help
Image by Mavik2007 One of the biggest mistakes nonprofits and fundraisers make is going at it alone. Part of building effective communities in networked media is letting other people become a part of your effort and helping out. But to do that, you and/or your organization have to empower them. Will another person be as…
Galvanizing Your Core Before Beginning
Image by givikat Many people simply want to turn the lights on with their online fundraising campaign. But in a competitive giving environment, this represents a mistake and also leads to lesser results. Building an initiative requires advance work for maximum impact. Specifically, you want to galvanize and prepare your core team and most ardent…
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